Recent Articles

The Importance Of Copywriting And Crafting Messages That Resonate With Your Target Market

By: Darcy Juarez on: July 24th, 2017 No Comments

When it comes to crafting messages that resonate with your target market. You need to stack the deck in your favor. The best way (backed by extensive testing) is to carry out research. More specifically, researching your customers. This step takes time, energy and focus. If you could dissect a winning marketing promotion, or spend time with marketing greats like Dan Kennedy, you would understand the importance of researching your customer. Imagine you are selling[…]

READ MORE

The Importance Of Having Multi Channels And Podcasts For Your Business

By: Nick Loise on: July 18th, 2017 No Comments

How do you keep up with your prospects and customers? Do you know where they are? I’ll let you in on a secret… They are everywhere! That’s why at GKIC we believe in a multi channel marketing approach. You see if you’re not marketing to your customers multiple ways, you might not be reaching them. Plus, when you consider that multichannel customers spend 3 – 4 times more than single channel customers do. It’s worth[…]

READ MORE

Don’t Shoot Your Customers! Unless You’ve Loaded Your Copy With These Powerful Bullets!

By: Darcy Juarez on: July 4th, 2017 1 Comment

Your headline has your prospects attention… they start to read your sales message… AND There goes another customer. You have made $0! Why is that? There could be lots of reasons.       • Your offer sucks. (Like trying to sell weight loss to a skinny person!)       • They don’t believe what you say is true.       • Your copy is weak! That’s why in today’s blog we’re going to[…]

READ MORE

Secrets Stolen From The Bat Cave! The Best Practices For Targeting And Optimization On Mobile Devices!

By: Darcy Juarez on: June 27th, 2017 No Comments

Batman: I’m not sure info-marketers are ready for this… PAUSE Jim Gordon: Shouldn’t the people know the TRUTH… …In today’s blog we’ve pulled a FAST one on Batman, and borrowed a blueprint from the Bat Cave! Don’t worry; we’ll get it back before anyone notices… Targeting and Optimization on Mobile devices! We’re going to reveal how you can divide your audience by operating system, device, in-app vs. mobile web, and dayparting… “POW!” Plus how to[…]

READ MORE

How To Guarantee Success With Mobile Marketing!

By: Darcy Juarez on: June 20th, 2017 2 Comments

Do you ever look at your phone, and a little voice in your head explodes with rage: “Stop hijacking my digital space!” Your thumb quickly navigates to BLOCK the ad, news feed, or whatever was occupying space on your screen. That’s how a poor mobile sales process can lose customers. Do you have a mobile optimized sales process? Is your business ready? Those are questions you need to answer if you want to prosper. In[…]

READ MORE

Sage Info-Marketing Advice From A Marketing Legend Ahead Of His Time!

By: Darcy Juarez on: June 13th, 2017 10 Comments

He sold stoves to nuns, drunkards, and everyone in between… “Now, You Can Learn The Secrets of Writing Headlines That Sell From His Vault of Blockbuster Ads!” Hidden in ads, is a ‘Secret Selling Formula’ proven to skyrocket your sales… Read on To Double, Triple Even Quadruple Your Turnover… If you want your business to explode out of the gate with maximum success then keep reading because you’re about to experience. A secret selling formula[…]

READ MORE

The Challenges Of Running A Successful Mobile Direct Response Campaign On A Small Screen

By: Darcy Juarez on: June 6th, 2017 2 Comments

The marketing world is changing at a frightening pace. The IGENERATION has taken over mainstream marketing. Google state 96% of consumers now research products or services on their mobile phone. Facebook released statistics that 1 billion of their 1.3 Billion users access their accounts via mobile each month! You’ll see it for yourself, the next time you visit Starbucks, almost everyone has a mobile devices glued to their hand while sipping their coffee! With Facebook,[…]

READ MORE

3 Simple Ways To Keep Your Customers Coming Back For More

By: Darcy Juarez on: May 31st, 2017 5 Comments

                      Sounds simple, but I can tell you now there is a whole lot more to keeping your customers engaged than what meets the eye. (At this point I also urge you to open our previous blog post ‘Follow The Rules Of Engagement’ in a separate tab…) We say this all the time; there will always be someone who responds to your marketing efforts. Always.[…]

READ MORE

Psychology Tricks That Can Positively Influence Your Ideal Customer

By: Darcy Juarez on: May 23rd, 2017 5 Comments

Writing copy to boost conversions is not something that comes easily without practice. There are a number of things to consider when undergoing the task of writing copy. And the things outlined in this week’s post are NOT necessarily things you may have considered before… Let’s talk about psychology-based copywriting tips. Tips that make your words latch onto your reader’s subconscious, which solidify the connection between you as you become the best provider of the[…]

READ MORE

Don’t Stop After One Email… Follow The Rules Of Engagement!

By: Nick Loise on: May 16th, 2017 2 Comments

In the best interests of your business, your marketing follow-up strategy needs to tick a number of boxes. The real money is in the follow-up. As a business renegade you need to focus on more than just your product and its sales… how you reach out AFTERWARDS is also crucial to success. Bob Stone once said, “A follow-up to the same list within 30 to 45 days will pull 40% to 50% of the first[…]

READ MORE