While many people thought last Sunday’s Seattle Seahawks-dominated Super Bowl game was a disappointment and a bore; there was something great about the game that you can’t ignore…
The underdog won and won big.
In fact, according to point spread history from VegasInsider.com, their victory was “the most lopsided win ever for a Super Bowl underdog.”
I think the reason many people root for the underdog is because they can relate to feeling like an underdog. And when an underdog becomes champion, it gives them hope that underdogs can still come out on top.
Because let’s not dance around the subject…
In your own world, there are businesses selling the same products or services you are. In fact, depending on your business, there might even be hundreds or thousands trying to sell the exact thing you do.
Some have more experience than you.
Some have better people with more talent on their team than you.
Some have more fans, followers, customers, clients, or patients than you.
Some have more or better connections than you.
Some have more money to spend on marketing and opportunities than you.
Generally, in one way or another, you are the underdog (or at least feel like the underdog) at times. So how can you possibly compete with businesses like this?
Use direct-response marketing. The Seahawks were able to counter Denver’s explosive wide receivers and tight ends by using a smaller, quicker defense.
You can counter big box stores with huge marketing budgets with a smaller marketing budget simply by strategically using direct response marketing.
If you’re not sure where to start or want to get your direct response marketing campaigns locked in for a big win, then I recommend you come to one of our FREE Fast Implementation Bootcamps.
Do things differently than what others do in your industry. The Seahawks Head Coach Pete Carroll didn’t just do what other football coaches were doing. He did things a bit differently. For instance, most football coaches run their teams more like the military, expecting players to conform. Carroll is looser and encourages individuality.
In your business, if you are simply studying what everyone in your industry is doing and copying them, there is a good chance you’re copying what isn’t working.
P.S.– Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.