A Market For Anything

By: Dan Kennedy on: September 20th, 2010 3 Comments

Once upon a time….

There were only BASEBALL trading cards. Somebody thought: why not football? Basketball? Soccer? World Wrestling Federation? Somebody else thought: naked women. Famous criminals.

Only BANKS had drive-in windows. Then restaurants. Dry cleaners. The sports betting operation at the Imperial Palace. Liquor stores. Wedding chapels. Why not drive-up instant tax refunds? Drive-up confessionals?

There was the BOOK of the month club. Then fruit, cheese, wine, steaks, low carb meal samplers. Records, 8-tracks, cassettes, CD’s. Cosmetics. Lingerie. Why not a “themed night out of the month’ promoted by a local restaurant?

Once upon a time….

There was THE GONG SHOW. (American Idol). There was CHARLES ATLAS, then JACK LA-LANNE. (Body By Jake). There was the STATION WAGON. (Mini-van)

A Market For Anything

You remember the Easter weekend that consisted of the #1 movie ‘Passion Of The Christ’. #2 was ‘Hellboy’.

Within walking distance, on Camelback Road in Phoenix, Marriott Courtyard and the Ritz-Carlton.

George Foreman sells healthy, fat-free grilling machines and pants with expandable waistbands for fat guys.

What might you conclude from these three ideas?

My friend, the world belongs to the person with a marketing mind. The more you train and condition and discipline your mind to think like a marketer, a marketing oriented entrepreneur, the better.

A relative few view everything around them and everything that happens to them through the same prism as I do; how can this convert to opportunity, to cash?

I now temper that finely honed instinct with great selectivity and even reluctance to take on anything new. But it is this distinct way of thinking that seems to distinguish the ultra-successful from all others. This is the result of deliberate conditioning, not accident or genetics.


Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to www.GKIC.com

3 Responses

  1. Rob Anspach says:

    yes, we must always be looking for the opportunity to market ourselves…or market things we see that be of a new benefit to others.

  2. […] In yesterday’s post I talked about how to adapt and find a market for anything. I want to change gears now and talk about your goals. First you have to think like … Today […]

  3. the information that I read was great,I would like more so that I may make lots of income.

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