For years I’ve puzzled over – and never cease puzzling over – how people can have ‘the ways of success’ shown to them, visible to their naked eye, even pushed into their faces, and be told the principles behind what they are seeing, and still not copycat it, not do it, or even perversely do the opposite.
I’m a very open book – and I answer just about any and every question asked of me. In my various newsletters, I “reveal” everything I do to create continuing customer interest and involvement, foster retention, promote ascension, program good attitudes toward investing in resources, etc., etc.
It’s all right here out in the open. Side example: at a past Renegade Millionaire Retreat, over $70,000.00 of Glazer/Kennedy products were purchased at the “store” during the event with no “pitching” of any of the products.
There were six things done to make that happen. Six. All six there to see. Two also said.
But I’ll wager the biggest turkey getting deep-fried and blowing up a redneck’s garage this Thanksgiving that darned few if any of the info-marketers in attendance took careful and specific note of those six things and made up a ‘How To Do’ list for their next seminar. And, the six things have broader application, to other businesses as well – including restaurants, chiropractic and cosmetic surgery practices, etc.
More important even than a powerful small business marketing and moneymaking strategy like Those Six Things, though, is the BEHAVIOR of highly successful people to be observed, the LANGUAGE of highly successful people to be heard – then Monkey still doesn’t do.
Oddly, the vast majority of people are easily led monkey see, monkey do by the vast majority, so that copycatting the unproductive or even silly reigns – like, say, having a cellphone glued to your ear even while standing at a urinal peeing. Monkey see, monkey hear, monkey do, monkey idiot.
At the Renegade Millionaire Retreat’s Movie Night one of the features I showed was from Penn & Teller’s outstanding, wickedly funny Showtime series, BULL****, exposing various frauds and foolishness. The one I showed was about bottled water.
Monkey See, Monkey Hear, Monkey Do can be a powerful success strategy or a powerful failure strategy. Or just embarrassingly silly.