Happy New Year: What I’ve Learned About Goal-Setting…

By: Dan Kennedy on: January 1st, 2013 No Comments

January is one of the times of year that goal-setting is promoted.

People, especially people involved in business or entrepreneurial endeavors, seem to get the importance of goals and goal-setting. Yet every year, from talking to friends and associates and reading studies, a high percentage will fail to achieve their goals.

There are, of course, all sorts of theories about why this occurs such as the “fear of success” and “fear of failure” arguments or that people didn’t write their goals down, their goals were unrealistic to begin with and so on.

I’ve become a lot less rigid in my thinking about goal-setting as years have passed, and I’ve had more experience at motivating myself and observing how different successful people motivate themselves.

The “rules” most commonly taught about how all goals must be written down on paper in exacting detail, then broken down backwards into bite-sized mini goals are very useful to many people—especially those starting out, but are not necessarily the only right way to go about it.

However, I will say, some process for setting, clarifying and achieving goals is important for two chief reasons:

One, you can’t make good decisions without well-defined goals. In the absence of goals, the mind and body atrophy. Goals provide life force. The absence of goals hastens death.

Personally, I find it easier to write a sales letter that’ll make $50,000 than to get across town through traffic, get dry cleaning done right  or get a room service order right in a hotel.

And a lot of people find it easier to do a big deal than a little one or make a lot of money instead of a little.  This is for a variety of reasons; including the fact that doing the “big thing” is often more interesting, inspiring and exciting. Plus it’s also more likely to captivate interest and secure cooperation from others.

Overall, I think it’s easier to make $250,000 than it is to make $35,000 a year.

People who make $35,000 a year work very, very hard to get that money.  They mostly work at jobs they find uninteresting, don’t like or settle for.  They mostly do a lot of manual labor.

In some cases, they place themselves at considerable risk—like police officers and firefighters (and school teachers).

I think it’s also easier to double a business than it is to increase it by 10%. You just don’t get a lot of creative juices flowing with a small goal.

I’ve also learned that you can accurately predict whether a person’s life is going to be any different a year from today based on how well or how poorly they can clearly and concisely enunciate their goals when challenged.

This is because most mediocrity and unhappiness is directly linked to simply failing to clearly decide what to do.

You’ll find that most people—including many in captain’s chairs, in business and elsewhere—are in a perpetual fog. They see their future like the visually impaired cartoon character Mr. Magoo sees the world around him.  Consequently, if they move forward at all, it must be very cautiously and hesitantly, like groping in the dark.

Earl Nightingale said, “Unless you can say, in one sentence, what your goal is, the chances are good you’ve never clearly defined your goal.”

Clearly express what it is you want. Communicate this to your subconscious mind. Your subconscious mind is like an errand boy with superhuman powers, and when you learn to command your mind in its language, you can give it the most arduous of tasks and let it accomplish them in the most amazing fashion. I try to use this method whenever possible, as it is more effective and much less strenuous than conscious thought or physical labor.

In fact, it has been my experience that the distance in time between a very, very clear, precise, vividly pictured objective communicated to the subconscious mind and its attainment is very short.

May you attain your goals in short fashion in 2013.

Happy New Year!

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Dan Kennedy is internationally recognized as the 'Millionaire Maker,' helping people in just about every category of business turn their ideas into fortunes. Dan's "No B.S." approach is refreshing amidst a world of small business marketing hype and enriches those who act on his advice. For more money-making marketing tips, tactics and strategies, go to www.GKIC.com

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