“If opportunity doesn’t knock, build a door.”—Milton Berle
What stops you from creating the income and life you want? Time… Money… Ideas…?
A recent article in Southwest Magazine talks about how actor and Emmy Award-winning host and producer of the classic PBS children’s show Reading Rainbow, LeVar Burton, got what he wanted after being told “no” multiple times.
In 2009 when the network cancelled his Reading Rainbow show, Burton didn’t give up his idea. He created a Reading Rainbow app for tablets and smartphones to sell his content there.
However, frustrated that the app was only reaching a fraction of America’s children, he asked investors to kick in funds so he could stream the content to classrooms in need. Again, he was met with closed doors.
When investor funding didn’t work out, Burton turned to Kickstarter to do a crowd-funding campaign.
He also reached out to a range of networks he had cultivated during his career.
Burton destroyed the record for the most donors to a single campaign raising $5.4 million.
What’s the real lesson here? It’s that he took matters into his own hands, was persistent, and made it happen.
Where do you want to end up at the end of 2014? If you are still waiting for things to happen, then it’s time you took matters into your own hands. Whether you need time, money, or ideas…here’s how to do exactly that:
- Start small. You don’t need a big grandiose scheme to get started. You can create one special report on a topic you are already familiar with, use direct response marketing to create a lead generation machine, and follow up campaign and grow your business from there.
- Get help. There are multiple ways to get help. You could ask someone with expertise in an area you struggle in to do a joint venture with you. For example, if you have a great idea but aren’t so great at the marketing side, you could team up with a marketing expert, get them to create the marketing and then split the profits.
You could also turn to virtual assistants, ODesk, 99 Designs, and other online platforms which showcase freelancers offering their services.
College campuses also are a great source for help. There are eager students looking for experience they can list on their resume. Often times, students are looking for internships or do projects for free or at a very low rate just to gain the experience. For example, a graphic artist student could help with designing marketing pieces or a film student could help you film and edit videos.
If you get an intern, think beyond the exciting tasks directly related to their field, to the mundane ones you don’t need to spend time doing yourself. One friend of mine had a marketing intern that she assigned filing and research tasks to in addition to some smaller marketing projects.
- Start something on the side. Do you already have a successful business that others want to emulate? Create an info-product that breaks down your system for success and sell it alongside your existing business.
- Clone a successful product. Recently, in our “Make Them Buy Now” training series, we talked about “stealing” copy code from successful sales letters. Similar to copy code, you can look at successful info-products and “clone” the idea. (Tweet this!) To be clear, this doesn’t mean stealing the idea. That would be unethical and illegal. However, the components of a successful product and the psychology behind it are something you can tap into to create your own product.
- Attend Dan Kennedy’s “90,000 in 90 Days’ Fast Start for Info-Marketing ‘Virgins’ & Beginners” where Dan will give you five different plans for starting an info-marketing business. He’ll also give you his “Weekend Wealth Plan” that hands over $100,000 in net profit from six-weekends a year. (This is a one-time only event on November 5, 2014. You must be registered for Info-SUMMIT™ to attend.)
- Get someone else to kick in funds. Sponsors, association partners, and others not only are willing to help pay for your business, they also are often willing to deliver customers to you.
Perhaps you have created an info-product, but don’t have the funds to launch it. Get 3rd parties to pay for your product launch.
Get corporate sponsors to pay you to customize and do a product launch to their list while you keep ownership of the product and buyer list.
Use crowdfunding to tap into people you know who already believe in you. There are over 500 online crowdfunding platforms. A study published in FORBES projects 2014 crowdfunding to exceed $1-billion; by 2020, $100-billion! Crowdfunding is also being used as a new way to market test ideas and products, and as a ‘stealth’ list-building strategy.
Don’t let the lack of opportunities, time, money, or ideas stop you from building the income and life you want. There is ALWAYS a way to make it happen. And opportunity doesn’t always come knocking. YOU have to make it happen. YOU have to build that door.
Will you start using these methods to “build your door”? If not now, when?
Share in the comments below what you’ll do this week to start making things happen in your business.
P.S. – Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.