How To Create Guaranteed Income For Life…

By: Dave Dee on: September 13th, 2012 4 Comments

At the beginning of the year, toll rates for driving on the roads of Chicago went up 87%.

The idea is to use the money to rebuild, widen and expand 286 miles of highways in order to cut congestion, cut travel time and reduce gasoline expenses by lessening the amount of time drivers spend idling in traffic.

It’s estimated that the long-term plan will add $21 billion to the surrounding economy.

While the plan has been widely supported, some are unhappy about the increase. However, people pay because the toll roads are needed to streamline traffic within and around the city.

Imagine what creating a “toll booth effect” in your business could mean for you…

Guaranteed income, success, and a dedicated herd, for starters, right?

In Dan Kennedy’s just released Absolute Autonomy Blueprint, he talks about the factors that give you absolute control over your business…

The kind of control where you call ALL the shots and run your business the way you want to…

Doing business with whom you want and at the price you want.

One of the factors he discusses is creating a “Toll Position” in your business.

Dan says, “Money isn’t everything, but it’s hard to buy autonomy without it. But better than money, more leverage-able than money in many cases is a toll booth through which a whole lot of people want to get through and will pay to get there.”

In other words it’s key to develop good relationships with a sufficient size herd of valuable and quality customers, clients, or patients.  When this happens, other people will pay you money to get to them.

Here are three tips for building your list:

First identify your ideal customer. It’s simple to get a list, but if you are selling home-owners insurance and everyone on your list rents, you won’t be selling a whole lot of that insurance, will you? Before you do anything, you need to clearly identify who you want on your list. Who is your ideal customer that will buy your product or service? One way to help you create a customer profile is to survey some of your best customers.

Ask questions that build out your prospect not only in demographics such as are they married, where do they live, and what type of car does he or she drive but also in psychographics and emotions.

For example, what are their hobbies and favorite books? What types of things does he or she buy?

Then dig a bit deeper and ask things about what his hopes are for the future, what frustrates them and other questions to find out how he or she feels about things. (For a great list of questions, try using Dan’s “10 Smart Market Diagnosis and Profiling Questions” in chapter one of The Ultimate Sales Letter.)

Invest wisely in lists. Fifty percent of your success is in list selection. Dan Kennedy says, “A great list will buy a good offer, with a mediocre presentation. A great list will buy a mediocre offer with a good presentation. A poor list will refuse a great offer with a great presentation.”

Yes, it costs money to buy lists. However a well-chosen list can be like finding the goose that lays the golden eggs.

Use your ideal customer profile to match a list to him or her.

Zero in more tightly on your ideal prospect by overlaying more than one list. For example, let’s say you know your ideal customer is into fitness and is concerned about his health.

You could go to a list provider like SRDS and get a couple of lists. Maybe one has people who subscribe to a fitness magazine like Men’s Fitness. And the other list perhaps has customers who have spent money on vitamins. You overlay the two lists and look at who is on both of those lists who might also be your ideal customer.

Use a variety of methods to generate leads instead of just one. The most successful businesses integrate all types of media. By combining different methods for generating leads, you can reach more of your market.

However, if you are only trying to generate leads using one method or source, chances are your list will grow rather slowly, and you may lose people at a faster pace than you gain them.

In my interview with America’s number one lead generation specialist for small businesses, Darin Spindler, Darin suggests that you do a variety of things to drive people to a website, a phone number or the mailbox.

He says, “The folks that think they can do it in just one place, especially only online they’re really just fooling themselves.” (GKIC Members can access this interview online in your GKIC Success Club.)

Like Chicago, creating a “toll booth effect” in your business can be a great way to add revenue and control to your business. Follow these three tips and get a great jump on developing a client list that will create your “toll booth” –making other companies want to pay you to get access to your list.

NOTE: If you want to discover the other 18 factors Dan discusses and how to run a successful business that makes you more money while giving you back control of your business, check out the Absolute Autonomy Blueprint by clicking here.

Not a member yet??? Claim $633.91 of Money Making Information For FREE By Clicking Here!


Dave Dee is one of Dan Kennedy's most successful students. Dave saw Dan speak over 16 years ago at one of the Peter Lowe Success Events when he was a struggling magician. He bought Magnetic Marketing and as you will hear when he tells you his story, his life changed in less than 90 days. Dave became a very serious student of Dan's by attending my seminars, joining his coaching group and most of all from implementing what he learned. For more money-making marketing tips, tactics and strategies, go to

4 Responses

  1. Dr Mark Steenerson says:

    Hi Dave,
    I am a Chiropractor that does mostly nutrition related to Weight loss, diabetes, and thyroid problems. How would you go about finding the right lists to help these people?
    Dr. Mark

    • Denise says:

      Hi Dr Mark,

      I work with doctors and dentists – and have to say – you really need to build your own list. You can buy lists to do bulk mailings to with some success, but need processes in place to fully capitalize on that. Additionally, if you have a product/process that you can market, you can reach out to bloggers, influencers, publications… in health sphere that would put you in front of their lists for a fee/affiliate commission. First ask yourself, what do you want to do with this list – drive patients to your physical location? drive them to your products?… in conjunction with creating your key personas. That will give you someplace to start and begin to identify ways to drive leads to your list & product.


  2. Thanks for the insight! I’m slowly but surely getting a clearer focus on who I’m targeting. This will help tremendously!

    But I’m kinda confused about one thing you said: “Follow these three tips and get a great jump on developing a client list that will create your ‘toll booth’–making other companies want to pay you to get access to your list.”

    Are you implying that part of the “toll booth” revenue will be from selling our client lists to other companies? Or simply that our lists will be so great that other companies would be willing to pay us to get their hands on them?

    • Mike Stodola Admin says:

      The toll both refers to the fact that other companies will pay you to get in front of your list. We don’t advise you sell your list, but partner with other companies that can provide great resources to your list, that your list would want…and then offer those resources to your list. One way we do this is through our buyers club on These are companies with great products or services that are offering discounts and bonuses only to GKIC members that you can’t get anywhere else. Check it out.

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