Yeah, I know, you’re annoyed the last few strategies have been preachy and general. So here are a few quick ‘n dirty ways to bring in some extra dough this week or month.
1. Go back 2 to 3 years, find a sales letter and a promotion you used with your customers that worked, dust it off, and use it again.
2. Take your 10% best customers, think about them for a day, create a product, service, offer or promotion just for them and go after just them. Consider dialing for dollars too, even if you usually don’t. Personal calls to best customers with a good offer almost always pay off.
3. Take your 10% worst customers and dump ‘em. I guess that won’t immediately get you more money. It will give you a more realistic assessment of your customer number. It will save you money.
4. Take your lost, inactive customers, send them an apology letter. Think of it like coming into the room and getting “that look” from your wife – what difference does it make what you actually did or didn’t do? Just say “I’m sorry”. Then make them an absolutely irresistible offer to get them back. Like: free. Free’s usually pretty good. Not almost free or nearly free or deceptively not-free or free with clauses and restrictions. Free. Then have an upsell ready.
5. Mail a coupon or offer to ALL your customers with personalized birthday cards. It doesn’t matter that you’re wrong by months. They’ll either correct you or the won’t. But nobody throws away a big, colorful birthday card without reading what’s inside. If you want to go big, send balloons too.
6. If you have to prospect, prospect by proximity. If you sell to consumers, go after the immediate left, right and across the street neighbors of your good customers. If you sell B2B, the direct competitors, the other businesses in the same industry or same office complex or same group.
7. Also, prospect the prospects you think are untouchable; nobody else is trying to get to them either. I’ve only had two people selling anything directly attempt selling to me all year. Both did. Fortune favors the bold.
Tip: Massive action.
Tip: Fast action.
Do one of these today, the next tomorrow, the next the next day. If you rest on the 7th day, you can still get them all implemented in 8.
I’d predict some noticeable bump in business. If, however, you do one a month for the next 8 months you may not notice any change in the weather.