What Can Kim Kardashian Teach You About Marketing?

By: Darcy Juarez on: January 8th, 2013 5 Comments

Besides losing weight, one of the top New Year’s resolutions is to get organized.

The great thing about getting organized is that sometimes in the midst of it you discover things you didn’t realize you had.

The best organizers even know how to find hidden money.

Take Kim Kardashian. Her former moniker was “Queen of the Closet Scene.” She got this “pre-fame” nickname after she began organizing celebrity closets for people such as Cindy Crawford, Rob Lowe, and Serena Williams to name a few.

Part of what made her so good is that she helped celebrities turn their closets into cash machines by convincing them to sell their designer clothing on eBay.  She also gave them styling advice on how to color coordinate, what they needed to fill in their wardrobe and how to pair things together, giving the end user many more options of what they could wear.

As you organize your business this year, I want you to think like the “Queen of the Closet Scene” and find the hidden cash and opportunities in your business.

To get you started, here are some cash machine ideas you may have buried in your proverbial business closet:

1)     Remind people what you have. Did you ever forget about a favorite pair of shoes or shirt or pair of pants—then discover it lurking in the bottom of a drawer or on the closet floor? Your customers don’t always remember what you have to offer. Make frequent announcements to your clients about what they need as well as giving ideas about what they can get from you that will help them get rid of their pain, problem or challenge.  A great way to do this is through email marketing and newsletters.

2)     Reframe, repackage, or re-language your stuff. Kardashian showed her celebrity clients how to piece things together, what to add, and what to get rid of in order to get more out of their closet. In Opportunity Concept Marketing, Dan shows you how to get more out of your marketing by comparing and contrasting opportunity marketing to standard marketing. By approaching people differently, and reframing, repackaging, representing, and re-language your products you can achieve higher success and sell your products and services better.

3)     Tap into the industry experts you do business with. Just like designers are the celebrities and experts of the fashion industry, your industry has “celebrities” and experts too. Find your industry celebrities and experts and invite them to speak at round table discussions or interview them.  Videotape or audio record these sessions and then sell them to your clients and customers or give them away as a way to attract new prospects to your business.

4)     Use the power of technology to your advantage. Fashion designers take maximum avantage of every tool. Where they used to only be able to sketch designs on paper, CAD computer software is now revolutionizing design. One of the powerful pieces of technology you have at your aid is your computer. Are you using it to its full advantage? One thing you can do is to hold webinars, post videos or hold live demonstrations. Live demonstrations can be done on video or in a truly live format using Google Hangouts. Use these to educate your consumers.  For example, a water filtration business could demonstrate how easy it is to change a filter or how using their filter cleans more effectively than competitors.

You might also consider holding a live event via the Internet. Streaming live events has become very popular in certain industries—like the music industry. It’s a way for people all over the world to see your event and allows people who perhaps couldn’t normally attend, to be a part of your event. You can use Google, U-Stream and other services to stream a live event.

5)     Spotlight your best (and favorite) clients. Everybody has their go-to shirt, pants, outfits…for certain occasions. Who are your best, favorite, go-to clients? Invite them to come to an online or face-to-face event. Put a spotlight on them and ask them to answer your prospects’ questions about your product or service. Video, audio tape or do both, have it transcribed and then turn these into products you can give away or sell to your customers.

One thing every business has is knowledge, experience and information that customers, clients, prospects, etc. wants—and often times are willing to pay well for. When you look at what information is hidden in your business or new ways to deliver it, you’ll find new ways to profit and grow your business.

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Darcy Juarez has created marketing systems in the direct response and information marketing world that have gained national attention. As the Director of Marketing for GKIC , Darcy has taught thousands of business owners her step-by-step strategies for creating their own success and obtaining more time and more profits. For more money-making marketing tips, tactics and strategies, go to www.GKIC.com

5 Responses

  1. http://www.learnalittlebitmore.com

    I turned on my phone while I was in bed this morning because I saw that I had email. I saw Kim Kardashian’s name in the subject line. I thought, “my God, these people at GKIC have gone so low as to use this pseudo-celebrity’s name. It is time to delete them”. Then I started reading I never knew that Kim Kardashian actually ever did anything useful! What a shock! So I read further and learned a few things.
    Thank you.
    I have watch webinars with Dan Kennedy but the programs were always way too expensive for me.
    At my stage of development I do need to organize. I just need some help in doing it.

    My purpose in life is to motivate, raise the self esteem and help educate the next generation of scientists, engineers, doctors and technical people. Right now I do this by tutoring Mathematics, Physics and Chemistry to students from 10 years old to 35 years old. I do it face to face.
    This limits me in who I can reach. I want to get onto the internet and motivate and raise the self esteem of people who are interested in these subjects regardless of their age.
    I am very good at what I do and I get rave responses from my clients and I love doing it.

    How can you guys help?

    Is Dan Kennedy as annoying in person as he is during a webinar? It is an enjoyable and educational flavor of annoyance that he broadcasts. In the end it helps.


    Tom Thomas

  2. Great article! Enjoyed the lessons and insights in it. Reminded me also about the negative critcism Success Magazine got for featuring her in their magazine. But like it or not, she certainly has done a great marketing job.

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  4. I feel this is one of the so much important info for me. And i am glad reading your article. But wanna statement on some normal things, The website taste is wonderful, the articles is actually excellent : D. Good task, cheers

  5. Michael Bian says:

    It really helped me narrow what I need to focus.

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