The core promise of Psycho-Cybernetics is “once difficult, now easy.”
He meant that, for example, if hitting a golf ball straight and far was very difficult for you to do, presuming you were physically capable, you could re-train your conscious and subconscious minds so that doing so would be easy.
He didn’t mean you could skip playing the 18 holes altogether, relax in the air conditioned clubhouse, and have them drop the tournament prize money and trophy off at your table. He didn’t even mean you could skip the days, weeks or months of practice.
I have a lot of people in my world who’ve traveled the once difficult/now easy road, one way or another.
- One who could barely write a grocery list who is now a very capable copywriter, selling millions of dollars of his own products with his written words, and being paid princely sums by a few clients as well.
- A woman who was starving in the speaking business who is now nearing a 7-figure income and who can sell from the platform masterfully.
- A kid who pestered me and nagged me, to let him tag along backstage to a Lowe event, asked me a million questions on the flight home, kept coming back to get more and more about structuring presentations and selling from the platform. For him, it was, at first difficult. Quickly, easy. That’s Joe Polish. He gave me a new car as a gift, something of a ‘lifetime award’, thanks for contributions made.
- Another who had tried starting an information business following our models and flopped four consecutive times, then hit it big the fifth.
There are hundreds I know and work with personally who’ve gone from once difficult to now easy in something. Even more who’ve done so about making large incomes in general.
They have many things in common, but here’s one of the commonalities: they never asked that anything be handed to them or come without learning, practice, work or disappointments. They only asked to be given direction, a blueprint, a hand up. They made their own journeys from once difficult to now easy.
Jack Welch said his greatest concern at GE was trying to keep such a big ship agile. Sometimes a person, a person’s thinking, a person’s business or a person’s life is like a great big, hulking ship rather than a small, agile speedboat.
It’s hard to turn and navigate in new directions. It’s slow to get the freighter re-trained as a speedboat.
Years ago, I’d gotten so good at survival skills, it was difficult to make room for prosperity skills.
It was once quite difficult for me to make money. Now it’s ridiculously easy. My mind is agile and nimble and quick in that department.
Didn’t used to be. Didn’t happen overnight, or easily.
It’s easy now. But getting to easy wasn’t easy.