Posts Tagged ‘Dan Kennedy’

The secret weapon in any marketing arsenal

By: Dan Kennedy on: February 20th, 2015 4 Comments

Newsletters are a lot like a big cannon. A newsletter can provide lots of firepower and has a far-reaching effect that can spread out over a broad area. Like a cannon, a newsletter has a way of scattering and demoralizing the competition. When used regularly, a newsletter can have a positive impact on growing your customer base. I know that anywhere from 50% to 70% of my private clients can be traced back as subscribers[…]

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The Number #1 Job of Selling

By: Dan Kennedy on: February 13th, 2015 9 Comments

When it comes to the task of selling, many miss the mark on what’s truly Job #1. To do so is to court disaster. A key foundational element is absolute clarity on what your job is if you are engaged in selling. And most people, I think, are not really clear about what that job is and here’s some of the ways they’re not clear. FIRST:  Having Moral Ambiguity About Selling One is moral ambiguity.[…]

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The #1 Skill That Will Create the MOST Value to Your Business…

By: Dave Dee on: February 7th, 2015 4 Comments

There is ONE skill that every business owner/entrepreneur needs to develop in order to create the most long term value for his or her business. And no, it isn’t accounting, technical know-how, or even the best way to use Social Media…  it’s actually much simpler:  COPYWRITING And if the basic notion of writing a sales letter sends shivers down your spine like fingernails scraping a blackboard – relax. You know your business better than anyone[…]

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Single Thoughts That Changed My Life…part one

By: Dan Kennedy on: February 4th, 2015 12 Comments

“A single thought can revolutionize your life as it did mine.  A single thought can make you rich or it can land you in prison for the rest of your life.” – Earl Nightingale When I heard Earl make this statement, a light bulb went off for me.  I got that you do not necessarily need either genius or persistence nor must you labor for decades in order to enjoy a few prosperous years.  The[…]

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7 Reasons Adding Coaching or Consulting Is Good For Business

By: Dan Kennedy on: January 9th, 2015 3 Comments

One of the fastest ways to increase your income is to offer high-priced services to a select number of people. (This is a strategy I detail in Moving Money Up the Pyramid). One of the possibilities for many is doing coaching (group or private) or consulting.  Here I’ll also explain seven other benefits to adding this revenue stream to your existing business. 1.) Keep your top customers or clients. As a coach or consultant people[…]

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Three Rules For Making Yourself More Creative And Generate Money-Making Ideas On Demand

By: Dan Kennedy on: January 2nd, 2015 3 Comments

“A single thought can revolutionize your life as it did mine. A single thought can make you rich or it can land you in prison for the rest of your life.”—Earl Nightingale, Personal Development Pioneer, Motivational Speaker and Author When I heard Earl make this statement, a light bulb went off for me. What I got from it was that you do not necessarily need either genius or persistence to enjoy a few prosperous years.[…]

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Are You Working 10x’s Harder Than You Need To? If You Aren’t Doing This, You Are.

By: Dan Kennedy on: December 27th, 2014 4 Comments

There they are. Business owners, marketers, and salespeople huffing, puffing, straining and struggling to convey their marketing message… …to convince a prospect of the virtues of their product or service, while an entire army of more persuasive, more instantly believable salespeople eager to do the heavy lifting for them are willing to do it for free. But they keep these people locked away and out of sight. How dumb is that? Who are these slam-dunk[…]

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Get 24,000 leads using this one strategy…

By: Dan Kennedy on: December 19th, 2014 7 Comments

In the past I wrote about the power of anonymous advertising. One notable example was of restaurateur, Ed Novak, who at the time owned The Broker Restaurant in Denver (he’s since sold to Jerry Fritzler who interestingly started out as a bus boy in the restaurant). Since beginning with $900 in capital over 40 years ago, Ed repeatedly flummoxed his competitors with strategies like free shrimp cocktails for all customers…a selection of 20 different wines[…]

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Make Profits Appear Before Your Eyes With These 3 “Magic Tricks”

By: Dave Dee on: December 4th, 2014 2 Comments

There are a lot of similarities in magic and business. (Tweet this!) When I do a magic trick, people often tell me they always wanted to be a magician but don’t know how to go about it. Now that I do more business building than magic tricks, people tell me they want their business to be more successful, but are unsure of what they need to do to make it so. Some other similarities… People[…]

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Four Things Renegade Millionaires Do To Live Life On Their Terms

By: Dan Kennedy on: December 2nd, 2014 6 Comments

What do all Renegade Millionaires have in common? They have some clear, strong ideas about how they want to live their lives. Most people do not. Most people actually give this very little thought. They let circumstances, situations and relationships dictate their life. Black Friday. Small business Saturday. Cyber Monday. Giving Tuesday. There are a lot of businesses that seem to put most of their energy and marketing efforts (and dollars) into the holiday season.[…]

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