What do all Renegade Millionaires have in common? They have some clear, strong ideas about how they want to live their lives. Most people do not. Most people actually give this very little thought. They let circumstances, situations and relationships dictate their life. Black Friday. Small business Saturday. Cyber Monday. Giving Tuesday. There are a lot of businesses that seem to put most of their energy and marketing efforts (and dollars) into the holiday season.[…]READ MORE
Personally, I’ve never liked it. But I realized early on, it was irrelevant whether I liked it or not. The question wasn’t, “Did I like it?” The real question was “How much money did I want to make and how much freedom did I want?” Kind of like dieting and exercise, the question isn’t “do you like to exercise and eat right?” No the real question is do you like the alternative if you don’t[…]READ MORE
Recently I was speaking with a busy, small business owner and Internet marketer who confided he wasn’t doing what he coached other businesses to do. He said, “I know I should be doing this for my own business too, but sometimes I act like the cobbler with holes in his shoes that spends so much time repairing others shoes that he doesn’t have time to repair his own.” He added that what makes it worse[…]READ MORE
The end of the year and beginning of a new one tends to make one reflect on the year’s successes and failures… What were your top achievements? What was your biggest failure? What had the biggest impact? And so on… Instead of focusing on generic achievements, I thought it’d be fun to put a little twist on this year’s achievements by relating them specifically to your marketing successes and failures. So here’s how to review[…]READ MORE
“Publish or perish.” That’s what Dan Kennedy and Matt Zagula say in their new book, No B.S. Trust-based Marketing. Dan continues, “Even if you are a proprietor of a local hardware store, landscape company, home remodeling company, etc., …you need to write and publish your own book as well as other information media such as newsletters, special reports, how-to-guides, and more. Anyone who seeks trusted authority and advisor status will publish, or perish.” In an[…]READ MORE
He never intended on being a coach. In fact, his long-term goal was to be a dentist. Athletically inclined, he played a number of sports including football, basketball and baseball, continuing on in the minor league in 1910-1911 where he saved enough money to go to dentistry school. However, after having problems finding left-handed dentistry tools, he continued in baseball and was brought up to the Dodgers late in the 1912 season. It was then[…]READ MORE
Don’t lower your price to win a bid. One highly successful, more than competitive business owner I know of had the chance for one of the biggest deals of his life. He had submitted a quote to a major company within his industry.
He felt sure he would win the bid as he had the experience required and was making a name for himself in his industry.
When he didn’t get the job, he asked his contact why. Their answer, “Your rate was much lower than we thought it would be, so we thought maybe you weren’t as good as we thought you were.”READ MORE
With Independence Day approaching in the U.S., people are planning fireworks displays, decorated bike parades and massive feasts of food. Red, white and blue desserts adorn food magazines at checkout stands. Not to mention the red, white and blue decorations, paper plates, napkins, beach gear, clothing and so on located in every big box store, grocery store, etc. People will spend hours planning, inviting, buying and baking for parties, festivals and events. In fact, according[…]READ MORE