You may have already heard the buzz…
GKIC is giving away $10,000.
All you have to do is like our Facebook page, tell us how you’d spend the money and get your friends to vote for you.
It just might be the easiest way to make $10,000 ever.
More on that in a minute, but first I want to address social media. At the risk of telling you something you already know (or maybe not)…
Social media can be an effective part of your marketing plan. For example, contests on Facebook, like the one we are having, are a great way to raise awareness, create brand buzz and capture leads.
Today, I’ll discuss two other social media tools worth noting—and some recent changes that may make them even more beneficial to you in your marketing plan.
1) Facebook’s new retargeting capabilities. Retargeting, also known as remarketing, is a form of online advertising that helps you keep your product/service in front of the prospect who showed interest, but left without taking action.
Without getting too technical about how it works, basically if a potential customer visits your website or clicks on your ad but leaves without taking action, later when they are surfing the web, they will see your ad again. Along the lines of what Dan Kennedy teaches you in Magnetic Marketing [C1] about reoccurring exposure of the same marketing message to the same highly targeted prospects, seeing your ad again may recapture their interest and increase the conversion of those prospects into paying customers.
This is effective because you are targeting a narrow audience that is not only familiar with you, but have previously demonstrated an interest in you. In other words they are a warm prospect.
And now you have even more control. Recent changes to Facebook’s retargeting options now allow you to control and optimize ads directly in the Facebook Interface. In the past you weren’t able to do this on the Facebook interface, but not you can setup retargeting right on Facebook through Custom Audiences. Some other new capabilities include allowing you to manage retargeting programs right on Facebook (instead of forcing you to use demand-side platforms (DSP’s). Another new feature is that you can now target individuals using mobile devices, whereas in the past you could only list your ad in the newsfeed and on the right-hand side of the page.
You will also be able to overlay the standard targeting options. This means you’ll have a better level of targeting, increasing your chance for conversion. For example, if you are selling a fitness product and you know your buyer demographic is women aged 35-55, you can add that to your target campaign.
2) Google + shared endorsements. Starting this month, Google launched a new campaign to encourage word-of-mouth advertising by incorporating feedback from people you know in Google ads. To do this, Google is using something called “shared endorsements” which takes user activity such as reviews, +1’s, follows and shares, etc. along with the user’s name and photo and pairs it in commercial or other promotional contexts.
For instance, if you are thinking about trying a new restaurant, you might see that a friend gave it a 5-star rating. The idea is that people trust their friends’ recommendations, so seeing these alongside an ad will help you make better purchasing decisions.
The cool thing about this is that now when your customers, clients or patients “+1” your Google+ Local Page and give you a positive review, you can link your Adwords to your page and leverage this. Once you link your Google+ page to Adwords, you can place things such as third party reviews, rankings, and awards for specific sources right into your AdWords—which means your customers will appear alongside your ads with their image and name. This is a powerful tool, especially when you consider that, according to Nielsen, “92 percent of consumers around the world say they trust word-of-mouth recommendations, whether from strangers or friends and family.”
If you are already using Facebook ads and Google Adwords, you’ll want to look into these two methods as they can increase your conversion rates and therefore your all-important Return on Investment. If you don’t currently use them, but use Google+ and Facebook, you might just want to consider adding these to your marketing arsenal to get more out of your social media efforts.
P.S. – Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.