Clients who have relied on me as their trusted advisor – some quietly – at start-up and at business maturity for 10, 20, 30+ years include people who’ve built big and complex and sophisticated businesses.
One very recently left NetJets and bought his own jet and employs two pilots, commutes from choice of homes to work by helicopter, has an east and a west campus of significant size for his business. I began advising him when he had no money and was personally selling his one “program” to 20 people at a time in motel meeting rooms.
He has developed a business easily worth $35-million to $50-million, very likely to double in the next 3 years. As recently as July, he and his team were with me for another day of strategy advice.
Another, different client first consulted with me in 1987, still does, on various projects today. His company has topped a billion dollars in revenue.
Another, more recently, launched a health franchise, zoomed to nearly 400 locations.
For another, I created $15-million in new revenue, in a rather mature business, in 2013. From all these combined, in aggregate, I’ve learned more than I’ve given any one of them – but I can give it all (absent exclusively confidential details) to you.
Imagine being able to get the “condensed juice” from prowling around in hundreds of these kinds of experiences – with start-ups, with new opportunities created in or attached to mature businesses, in multiplying value, making deals, solving problems, fixing systems.
It has come from consumer goods, from B2B, from publishing and info-marketing, from dozens of categories. It can be generalized, then applied situationally. I have organized it all into this Academy System. This is what I use in my work.
I’m a bit uncomfortable with this analogy, but if you think of my books and newsletters as K through 12, my special Trainings as university, you can think of this as grad school. The great ad man Al Ries, author of Positioning: Battle For Your Mind once said of me: “if you want a Ph.D. you can use, get it from Kennedy.” But make no mistake: this system is anything but an academic exercise.