A successful, profitable business has structure. It has essential elements. It has chemistry. It is complex – far more complex than it appears to outsiders or casual observers. It even has secrets. It can be built to withstand all peril, and to be resilient, adaptive, to thrive no matter the changing circumstances, or it can be built haphazardly, reactively, on weak foundation, and be fragile and unreliable.
The superhero business has, in the past, been threatened with extinction by assault of government regulation; it has struggled through the Great Depression; it has been a creature of ‘old media’ that many predicted would be destroyed by ‘new media’; it is defying the villainy of “free” and not only thriving, but doing so at record-breaking, premium prices --- as example, with cheap comic books replaced by pricey hardbound “graphic novels.” There are profound parallels, past, present and future that Dan Kennedy draws between the superhero industry and the info-marketing industry, that may change the way you think about, build, grow and expand your business!
Beyond that, Dan will take you deep inside his own “BUILD IT TO LAST” strategies, dating to his Origin as an info-marketing leader, a maker of entirely new business models as foreign to speakers, authors, publishers, etc. in the 1970’s as the meta-humans disguised among us are now. In this remarkably revealing Episode, he will describe how incredibly deliberate he has been in constructing a Built-To-Last character and persona, position and