Been there, done that, seen it, heard it, ho-hum, here we go again. I don’t have time to open it, read it, watch it, I’m too busy, call me back in a month – maybe then. We are fighting a formidable entity: a jaded, blasé, complacent, overwhelmed, attention-deficit market. Dan began in this business when there was relative scarcity of ‘success information’. The speaking business was barely out of infancy, into toddler; the National Speakers Association had its annual convention’s cocktail party at Somers White’s house! Media was, basically, confined to a few magazines. The only products were books and audio cassettes. But ATTENTION was relatively easy to get from business owners, salespeople and professionals or from hobbyists and recreationalists, for any ‘n all health, wealth ‘n happiness promotion – because there were comparatively few promoters and little media. Obviously, ALL that has changed, and SECURING ATTENTION (to Sell, to Retain, to Ascend) is now an epic struggle!
As The Joker said about Batman, “Where does he get all these marvelous toys!” Kennedy has been ‘the Mad Scientist’, endlessly inventing or innovating new, bigger, more amazing, more powerful Attention-Commanding Devices, Packages, Strategies for info-marketers, while also keeping info-marketers from too easily abandoning the most reliable weapons of the arsenal.
IN THIS FAST-PACED “SHOW-AND-TELL” SESSION, he’ll show you Back-To-The-Future, Retro….Brand New, Explosively Powered…..”Go Big Or Go Home”….SUPER-IMPACT Examples of ‘feats you can perform’ that your